Buying a diamond can be a complicated task. Having to assess its true worth is usually a matter of professional opinion, and determining how much you want to spend on the jewel can be difficult. Not to mention that tiny physical changes can result in large price changes. The majority of diamonds are bought as engagement rings, which are obviously an emotional purchase.

One of the most sought after colours of diamond is the higher end, pink diamond. These have gained mainstream popularity ever since celebrities began using them in their engagements. Pink diamonds are very rare and are therefore likely to fetch a higher price.

When searching for a pink diamond, understand that coloured diamonds are graded for the purity of their colours. Whilst pure pink diamonds exist, it is more likely that you will find a pink diamond with secondary colours such as purple or orange. When purchasing a diamond at a jewellery store, each diamond should have a certificate that describes the colour. A “brownish pink” diamond would for example be a pink diamond with a brownish hue. In addition to this the certificate should suggest the intensity of the colour based on the prefix in the description. Intensities vary generally on a scale like: faint, very light, light, fancy light, fancy, fancy intense, fancy deep and fancy vivid. There are various bodies that issue out certificates when it comes to pink diamonds, IGI and GIA certifications are two well known, with the GIA holding the industry standard.

The value of a diamond is determined by the colour, carat, cut and clarity, with the colour holding the most weight when it comes to pink diamonds. Pink diamonds can be incredibly expensive, if you would like to buy one and still try are keep the price down there are a few options. Firstly, you can go for a pink diamond with degrees of orange or brown, these are generally cheaper than pure pink or purple. Also, look for a rose gold diamond which has an intense colour but a lighter shade of pink. Finally, you can buy a smaller pink diamond that is surrounded by other jewels which help to accentuate it.

Pink diamonds are likely to remain popular over the coming years and are a beautiful way to celebrate any engagement.